Clinic Catalyst | Marketing Systems for Australian Clinics
For aesthetics, skin and wellness clinics

More patients. Fewer nights at the laptop.

We build the whole patient acquisition system for Australian clinics:

  • The website
  • The Google advertising
  • The Facebook and Instagram advertising
  • The social media
  • The follow-up that answers at eight at night

Then you choose. Learn to run it yourself, or have our team run it for you.

Alicia Hagen presenting at a lectern
Alicia, on the offer
Kelly Wotherspoon and Alicia Hagen on stage together
On stage together
Kelly Wotherspoon speaking at a lectern
Kelly, on the systems
Alicia Hagen speaking to a conference room
Teaching the room
Kelly and Alicia on stage in front of a seated audience
A full house
Alicia Hagen presenting a marketing slide
Where the leads come from
A full room of clinic owners at an industry conference
The room
Kelly and Alicia on stage with the audience in the foreground
Brisbane
See the system

The one that answers while you are with a patient.

Send a test enquiry and watch it handled: the message arrives, the follow-up runs, the consult is booked and the week's numbers move. It takes about a minute.

The clinic system showing a new enquiry moving through the follow-up, with a live log of every step Click through it yourself
Real numbers, real clinics

What it does to the money.

A recent clinic
$0
back from $1,002 spent

Nearly nineteen out of every hundred people who enquired went on to book.

Another clinic
$0
back from $2,327 spent

Just over twenty-one out of every hundred enquiries turned into a booking.

For context
0%
industry average conversion

Across the beauty industry, only about seven out of every hundred enquiries turn into a booking, at an average $52.46 each.

Both clinic results supplied by Alicia and confirmed August 2026. We never attach a client's name to a results figure, so these stay anonymous. Quotes elsewhere on this site are published with permission. Industry benchmarks are sector averages, not our results. Individual results vary with market, offer and spend.

“
It's just like that weight lifted off.

"...we've just been struggling like, are we compliant? Are we not compliant? And just the time and then it's like the energy and the thought about how we proceed."

Bonnie Lass Beauty
My bookings are going crazy.

"Just need to let you know my bookings are going crazy with my promotions that went live on Monday. Thankyou" Sent four days after her campaign went live.

Amanda · Esha Medi Spa
This is why you guys are the geniuses.

"This is why you guys are the geniuses. I'm not." She is wrong about that. She is very good at her job. She was simply never meant to be the marketing department as well.

Rachel Rayson · Skinhaven
You've taken it twenty steps further.

"Oh my God, you've already taken it like 20 steps further. Because using Canva was the most tedious thing of my life."

Marie Bertucci · Facetology
Who you are working with

Kelly and Alicia. And the crew behind them.

Kelly Wotherspoon and Alicia Hagen

Alicia Hagen

Offers, advertising and campaigns

Alicia has spent years working inside skin, aesthetic and wellness clinics, building the offers and the campaigns that actually bring people in. She looks after the whole paid side.

Kelly Wotherspoon

Systems, follow-up and content

Kelly builds everything that runs quietly in the background: the follow-up that answers at eight at night, the content pipeline, and the reporting that tells you which enquiries became patients. She was a naturopath before she built systems.

More about us →

Not sure which one fits your clinic?

Book thirty minutes with both of us. We will look at what is running now, what it is returning, and tell you honestly which door suits you, or whether neither does.

Book a free call

Thirty minutes · Both of us on the call · Nothing to prepare

CLINIC CATALYST

Patient acquisition systems for aesthetics,
skin and wellness clinics across Australia.